Now serving the United Kingdom     ·     UNESCO Creative City of Crafts & Folk Arts     ·     2026 premium collection now available
MONTFAIR ASIA Kashmir

From Kashmir
to the World

Premium hand-knotted silk carpets, fine pashmina
apparels, eco-friendly creations and more ...

Hand-knotted Kashmir silk carpet
Hand-knotted Kashmir silk carpet
Pashmina Kani shawl
Pashmina Kani shawl

UNESCO Creative City

Crafts & Folk Arts · Srinagar, Kashmir since 2021

World Craft City

By World Crafts Council since 2024

GI Certified

Geographical Indication marked Carpets & Shawls

Hand Crafted

Made exclusively by hand in Kashmir

The House

A heritage house of Kashmir crafts

Montfair Asia was established in Srinagar, Kashmir - a UNESCO Creative City of Crafts & Folk Arts and an accredited World Craft City - with a vision to preserve the city's exquisite arts. From our ateliers, hand-knotted silk carpets, fine pashmina shawls and time-honoured crafts travel to buyers, designers and art collectors across the world.

Carpet loom in a Srinagar atelier
Over the six centuries ago, the revered Saint Mir Sayyid Ali Hamadani brought the arts & crafts of Persia and Central Asia to Kashmir - and a mystic touch still survives in the hands of its craftspeople.
The Living Heritage of Srinagar
GI certification label
Authenticity

Heritage you can verify

Every Montfair Asia carpet & pashmina shawls are scientifically tested by government institutes in Srinagar and certified under Geographical Indications Act - with QR-coded labels that reveal the material, knot density and even the weaver's name & overall quality details.

Trade & Partnerships

Serving the craft loving buyers

We welcome importers, Galleries, wholesalers, designers and art collectors across North America, Europe, the Middle East and South Africa.

Begin a Conversation
About Us

A Heritage House of Kashmir Crafts

Preserving the crafts of Srinagar, and carrying them with dignity to the world.

The City

Srinagar - a city of living crafts

Srinagar, the capital of Kashmir, has been recognised by UNESCO as a Creative City of Crafts & Folk Arts since November 2021, and was accredited as a World Craft City by the World Crafts Council in 2024 - a rare double honour that places it among the world's great centres of living crafts, within the prestigious UNESCO Creative Cities Network.

Srinagar, Kashmir
Kashmiri artisan at work
Our Vision

Valuing hands behind the crafts

Montfair Asia was established with a vision to preserve the Kashmir’s exquisite arts and crafts. Guided by the legacy of family expertise, we specialise in premium hand-knotted Kashmir silk carpets and rugs (GI tagged), fine pashmina shawls and apparels (GI tagged), chain-stitch rugs and eco- friendly creations.

As manufacturers and exporters, we are passionately involved in nurturing these traditional crafts by fair and ethical working standards and supporting the skilled artisans who thread their stories into every masterpiece.

When the revered Saint Mir Sayyid Ali Hamadani introduced the arts of Persia and Central Asia to Kashmir for the dignified living of its people, he imbibed a devotion that endures - a mystic mood observed among the craftspeople, and within their masterpieces.
Six centuries of unbroken tradition
Today

Tradition, held to modern standards

Combining traditional artistry with contemporary standards of quality and finishing, we proudly serve buyers, designers, wholesalers and art collectors across international markets.

Product Collection

Patience, Precision & Timeless Charm

Inspired by a rich cultural heritage, the arts and crafts of Kashmir take many forms - each one made entirely by hand.

I · Hand-Knotted

Kashmir Silk Carpets & Rugs

The Kashmir silk carpet carries a centuries-old tradition shaped by Persian, Central Asian and Mughal influences. Among the natural fibres, silk is the most luxurious and strong. Organic mulberry silk is the finest with sheen looks, it comes from cocoons of silkworms fed on mulberry leaves. Our carpets in silk and fine wool are made in oriental and floral designs- tree of life, paisleys, guldar (roses), birds, chinar leaves (alpine) etc besides Persian influenced designs like Kashan, Hamdan, Qom etc

Variants include Silk-on-Silk, Silk-on-Cotton, Fine wool, Pashmina. The Quality indicators include the following:

  • 100% hand-knotted, knot by knot
  • Quality mulberry silk, fine wool and even pashmina
  • Knot densities from 225 to 784 or upto 1296 knots per square inch
  • Design uniformity, true Azo-free colours and fine finish
  • GI authentication mark with overall quality and weaver’s details
✦  GI Tagged - Certified Genuine Kashmir Hand-Knotted Carpet
Carpet loom
Hand-knotting at the loom · Srinagar

Museum-Grade Masterpieces

We also preserve the world's textile heritage by recreating limited editions of exceptional, museum-grade and collectors'-choice silk and pashmina carpets. Given the scarcity of artisans capable of such work, only a very limited number of pieces are made in a year. Enquiries are welcome.

II · Handwoven & Embroidered

Pashmina Ikat, Sozni & Kani Shawls

Kashmir pashmina is the pashm fibre of the Changthangi goat (Capra hircus) of the Ladakh region - India's northernmost reaches. The Kani shawl is made by twill-tapestry weaving: in place of a shuttle, the weaver uses dozens or even hundreds of small yarn-wrapped wooden bobbins, locally called kanis, inserting individually to weave intricate patterns, thread by thread. It takes six months to one year to complete a Kani shawl depending on design intricacy & colours.

The Sozni shawl is adorned by fine needle-work embroidery. Whileas, in Ikat Shawls yarns are tie-dyed before weaving and when woven together, the pattern oftently appears slightly blurred. Common in textile traditions across Asia, Middle East, and parts of Latin America. Only in Kashmir fine Pashmina yarn is used for its distinctive charm, fineness and feel. Unlike prints, two Ikat pieces can never be similar like finger prints.

✦  GI Tagged — "Kashmir Pashmina" · "Kani Shawl" · "Sozni Kashmir"
Kani loom with wooden bobbins
Kani sticks at work, thread by thread
Changthangi pashmina goat
The Changthangi goat of Ladakh — source of pashm
III · Hand Embroidery

Chain-Stitch & Crewel Furnishings

Part of UNESCO recognised Srinagar craft heritage, Kashmir Chain-stitch, locally known as aari embroidery or jalakdozi, a special hooked needle guided over fabric, is a traditional hand-embroidery, intricate in style showing dense textured designs, inspired by nature, in rugs, shawls, wall hangings, throws, furnishings etc. No space is left open on the base cloth, it is all-over.

In crewel work, by contrast, the base cloth remains partially visible; long and short stitches in woollen thread create a gently raised effect - favoured for curtains and upholstery.

Chain-stitch embroidery detail
Aari embroidery — dense, allover stitching
Private Enquiries

Names, sizes and designs on request

Our collections are presented to trade buyers and collectors without published pricing. Write to us for the current portfolio, sizes and availability.

Request the Portfolio
Authenticity

Certified at the Source

Kashmir's flagship crafts are protected by Geographical Indication and verified through scientific testing by government institutes in Srinagar.

Carpets · IICT Srinagar

Certified Genuine Kashmir Hand-Knotted Carpet

Our silk, wool and niche pashmina carpets are scientifically tested by the Indian Institute of Carpet Technology, Srinagar, under the Government of Jammu & Kashmir, India.

Carpets that pass are GI tagged under the Geographical Indications (Registration & Protection) Act, 1999 - each label carrying a QR code for online verification of the material, knots per square inch, pile height, the weaver's name and locality, and the overall quality of the piece.

Indian Institute of Carpet Technology
Pashmina · CDI Srinagar

Genuine 100% Kashmir Pashmina

Pashmina Kani, Sozni and Ikat shawls and apparels are certified at the Pashmina Testing & Quality Certification Centre of the Craft Development Institute, Srinagar, under the Government of Jammu & Kashmir.

Passed products are certified and tagged as Genuine 100% Kashmir Pashmina - under the registered Geographical Indications "Kashmir Pashmina", "Kani Shawl" and "Sozni Kashmir". Our vertical, Imperial Shawls & Apparels, holds the Authorised User Certificate for all three marks.

Craft Development Institute
GI label for Kashmir carpet
GI Label · Hand-Knotted Carpet
GI label for Kashmir pashmina
GI Label · Kashmir Pashmina
QR verification on certificate
QR Code · Online Verification
Authorised User Certificate
Authorised User Certificate

Every piece, accounted for. Our silk & woollen carpets, and pashmina Kani, Sozni and Ikat shawls & apparels, are GI tagged - authenticity you can scan and verify.

View Certificate (PDF)
Heritage & Value

An Admirable Market

Positioning

The premium artisan décor segment

Our collections are positioned within the premium artisan décor segment. With a lineage shaped by Central Asian and Persian influence, Kashmir's hand-knotted silk carpets and pashmina Kani, Sozni and Ikat shawls and stoles are proven heritage - now with scientific authenticity.

Simply admirable and proudly possessed, these timeless masterpieces are also regarded as long-term investments, gracing the floors and wardrobes of commoners, nobles and art connoisseurs alike.

Kashmir carpet in an elegant interior
Treasured examples are held in world-famous museums across the United Kingdom, France, the United States, China, St Petersburg and India. Their charm and distinction endure.
Museum-held · Collector-prized · Inherited for generations
Exports

A Trusted Export Partner

Disciplined finishing, faithful grading, and respect for every commitment - for global buyers in:

Kashmir Silk & Woollen Carpets and Rugs

Hand-knotted · GI tagged

Kashmir Pashmina Kani, Ikat Shawls & Stoles

Handmade · GI tagged

Genuine Handcrafted Products

Chain-stitch rugs, furnishings and more

We welcome enquiries from importers, Galleries, wholesalers, designers and art collectors.

Make a Trade Enquiry
Our Global Presence

North America

Europe

Middle East

South Africa

We Value Working With
Importers Galleries Wholesalers Designers Art Collectors
Why Choose Us

Four Quiet Assurances

Authentic Handmade Craftsmanship

Every piece is made by hand in Kashmir, in the manner of the old masters.

Ethical Sourcing & Artisan Support

Fair engagement with the craftspeople whose skill sustains these arts.

Proven Export Finishing

Disciplined grading, finishing and packing, refined for international buyers.

Genuineness of the Products

GI-tagged pieces with scientific testing and verifiable provenance.

An Invitation

Own a piece of living heritage

Whether you are furnishing a residence, curating a collection, or building a trade partnership - we would be honoured to assist.

Contact Montfair Asia
Contact Us

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We reply with care.

Atelier

Srinagar, Kashmir

We usually respond within 24–48 hours. For urgent trade matters, WhatsApp reaches us fastest.

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